In May 2013 ELI launched a new campaign to raise awareness with a two-day conceptual art installation in Rabin Square in Tel Aviv. Motivated by exceptionally high increases in abuse, particularly sexual abuse, ELI arranged neat rows of colorful dolls that, upon close examination, displayed symptoms of abuse. They had arms and legs missing, body parts bloodied and bandaged, bruises painted on faces, mouths sealed with duct tape, etc. Onlookers approached and then recoiled at the images. The display received international press attention, and images can be found on the Internet. The goal of the campaign is to put a face on child abuse, encouraging people not only to see, but also to report suspected abuse and to help ELI in its efforts to combat it. This novel campaign continues online, in print and on television.